By Stephen Wendel
ISBN-10: 1449367623
ISBN-13: 9781449367626
A new wave of goods helps humans swap their habit and day-by-day exercises, no matter if it’s exercise extra (Jawbone Up), taking keep watch over in their funds (HelloWallet), or organizing their e-mail (Mailbox). This useful advisor indicates you ways to layout most of these items for clients looking to take motion and attain particular goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step by step throughout the technique of employing behavioral economics and psychology to the sensible difficulties of product layout and improvement. utilizing a mix of lean and agile improvement tools, you’ll research an easy iterative process for choosing goal clients and behaviors, construction the product, and gauging its effectiveness. become aware of easy methods to create easy-to-use items to assist humans make optimistic changes.
- Learn the 3 major ideas to aid humans switch behavior
- Identify your target market and the behaviors they search to change
- Extract person tales and establish hindrances to behaviour change
- Develop potent interface designs which are relaxing to use
- Measure your product’s impression and study how you can enhance it
- Use sensible examples from items like Nest, Fitbit, and Opower
Read or Download Designing for Behavior Change: Applying Psychology and Behavioral Economics PDF
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Designing for Behavior Change: Applying Psychology and Behavioral Economics by Stephen Wendel
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